Product Marketing · Developer & Partner Ecosystems · Go-to-Market Strategy

I help technology platforms find their story and scale it globally

Two decades building and marketing platform businesses at Salesforce, Box, MuleSoft, Google Cloud, WeWork, Matterport, and Canva. I turn developer love into business growth engines and complex platform offerings into category-defining narratives that inspire users.

Work With Me

Companies I've worked at & with

Google Cloud
Salesforce
Canva
MuleSoft
Box
Matterport
WeWork
Heavybit
Stage 2 Capital
Redis
Sharebird
Google Cloud
Salesforce
Canva
MuleSoft
Box
Matterport
WeWork
Heavybit
Stage 2 Capital
Redis
Sharebird

About Me

A good platform is a good story — a good story is also a good platform

I'm a marketing executive who believes the best technology companies are built on narratives that serve as rallying cries. I have the receipts.

Indy Sen — Go-to-Market Leader
3x
IPO driver (Box, MuleSoft, Matterport)
0 to 1
GTM function builder at startups and scaleups
2–7x
Growth multiplier (Salesforce, Google, Canva)
17
Years in B2B and platform marketing leadership

Today, I advise select startups and brands navigating the AI era as a fractional leader and coach— helping them find their voice at the intersection of product truth, customer needs, and market timing.

Writing

Selected essays & posts

How Expensify executed the perfect undercut with F1: The Movie
The company’s expensive bet on a fictional team paid off, with lasting branding impact.
2026
On Bob Iger's Talent-friendly legacy
How a 10 second interaction with the Disney CEO stuck with me.
2026
Halo and the Power of a Killer App
What one of gaming's most successful launches can teach brands and startups in an AI-first world.
2025
Life will humble you
Nothing like a sports injury to remind you how little setbacks are nothing compared to the good things that propel you forward.
2025
Your mission, should you choose to accept it
As the Mission: Impossible franchise can attest, lasting success comes from having a clear mission, the right team, and the courage to keep going.
2015
What every startup can learn from Marvel's Daredevil
The execution of Netflix's gritty reboot is a clinic on how to launch products, shape roadmaps, and ignite true believers.
2015

Want fresh GTM inspo?

The Remarketables is my newsletter that revisits iconic marketing moments and the playbooks behind them.

Media

Podcasts & appearances

Podcast

The Ecosystem Growth Playbook That Works for Canva

Rajiv Parikh and I cover the principles behind building thriving platform ecosystems. Come for the strategy, stay for the Batman trivia.

Spark of Ages
Listen Watch Video
Keynote

Canva Create: Work Redesigned

Repped my team on stage at Canva's annual conference to share how our apps and integration partners are empowering the world to design.

Canva Create Conference
Watch
Podcast

Positioning Deep Dive

Robin Daniels and I revisit product marketing war stories and hard-earned lessons—from Salesforce to WeWork—with our host, Rowan Noronha.

The Marchitect
Listen on Apple Listen on Spotify
Podcast

Ecosystem Marketing & Product Marketing KPIs

Fun pod retracing my product marketing journey with JD Prater, and sharing my guiding philosophies for building strong teams.

Product Marketing Experts
Listen on Apple Listen on Spotify
Podcast

From AppExchange to Canva: Two Decades in Ecosystems

Cristina Flaschen and I discuss shared learnings from decades of building ecosystems and why, in the age of agentic AI, your moat is the handshake you create with developers.

Between Product & Partnerships · Pandium
Listen on Apple Listen on Spotify
Podcast

Adventures in Messaging

I catch up with messaging guru Emma Stratton on how to craft cut-through narratives that resonate with diverse audiences.

Adventures in Messaging
Watch
Keynote

Defining Product Marketing and Metrics

I kicked off HeavyBit's developer conference by demystifying the role of product marketing at developer-first companies.

Heavybit DevGuild
Watch
Clip

On saying no to "random acts of marketing"

Focusing on storytelling and enablement that delights your users is what leads to growth. Say no to the rest.

Redpoint Ventures · Instagram
Watch
Clip

Zen Leadership

My POV on why the best marketing leaders lead from a place of presence, not panic.

Spark of Ages · YouTube
Watch
"Indy helped build out our nascent partner marketing function and quickly made it one of the most effective levers in our go-to-market arsenal."
— Anwar Haneef, GM & Head of Ecosystem, Canva
"Indy has been a trusted advisor since the early days, helping unlock the growth strategy that's made Sharebird the go-to community for product and revenue professionals looking to achieve career breakthroughs."
— Alex Lopes, Founder & CEO, Sharebird
"Indy Sen is a legend among legends. We've worked together across four different companies and every time I've witnessed how he has made every project better, the team perform at a higher level, and the impact felt in the business in a very meaningful way. I'd work with Indy any day of the week."
— Robin Daniels, Chief Business Officer, Zensai

Let's talk

Are you a startup or scaleup that's ready to turn your platform into a growth engine?

I can help you and your team with platform marketing strategy, developer and partner community growth, go-to-market orchestration, and product positioning and messaging. I'm also available as a speaker for conferences, offsites, panels, and media appearances.

You can get in touch via this form, or connect with me on social media.

Indy Sen speaking on stage at a conference